Rangers FC: A Brand for the People

by | Aug 17, 2017 | BCBD News, BCBD Work, Brand Strategy, Graphic Design, Logo Design

Rangers, giants of Scottish football for almost as long as the game has been played, selected BCBD partner firm teamup (UK) to further build their brand. BCBD was tapped to execute and deliver a comprehensive Brand Guidelines & Graphic Standards Manual, along with a conceptual Visual Language & Graphics Package to affirm teamup’s new brand positioning for Rangers FC. With a passionate fan base across the globe, Rangers are optimizing their return to topflight Scottish Football.

Visit teamupco.com


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BCBD produces exceptional creative branding and design for sports. When it comes to developing sports branding for your team, only the best will do. BCBD expresses fan experiences through ideas, language, branding, and design.

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For the past 20 years, Scott Bellina has amassed an extensive portfolio of brilliant art direction and design. Before founding BCBD, Scott honed his craft as lead creative in top agencies located in New Orleans, Dallas, London, and New York City. Moreover, he has provided award-winning creative for clients such as Nike, adidas, Cosmopolitan, Showtime, BBC Worldwide, Madison Square Garden Entertainment, the National Hockey League, IFC, eMusic.com, Fuse, Samsung, Temple Turmeric, Qello Concerts, the New York Rangers, and the New York Yankees.

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