BCBD Brand Strategy Case Study Rangers FC Ibrox Banners
BCBD Brand Strategy Case Study Rangers Fan

Rangers FC: A Brand for the People

Rangers, giants of Scottish football for almost as long as the game has been played, selected BCBD partner firm teamup (UK) to further build their brand. BCBD was tapped to execute and deliver a comprehensive Brand Guidelines & Graphic Standards Manual, along with a conceptual Visual Language & Graphics Package to affirm teamup’s new brand positioning for Rangers FC. With a passionate fan base across the globe, Rangers are optimizing their return to topflight Scottish Football.

Creative Direction / Corporate Identity / Graphic Design / Copywriting / Merchandise & Apparel Design / Brand Guidelines & Graphics Standards Manual / Logo Evolution

BCBD Brand Strategy Case Study Rangers FC Ibrox Banners
BCBD Brand Strategy Case Study Rangers FC Brand Book
BCBD Brand Strategy Case Study Rangers FC Celebration
BCBD Brand Strategy Case Study Rangers FC Brand Book Pages
BCBD Brand Strategy Case Study Rangers FC Subway Ad
BCBD Brand Strategy Case Study Rangers FC Brand Guidelines
BCBD Brand Strategy Case Study Rangers FC Bus Ads
BCBD Brand Strategy Case Study Rangers FC Season Ticket Pack
BCBD Brand Strategy Case Study Rangers FC Merchandise & Apparel
BCBD Brand Strategy Case StudyRangers FC Corporate Identity

“Rangers are in the ‘higher-calling’ business, our supporters and partners require Rangers to be agile, thoughtful and open. teamup applied the right mix of footballing expertise and intellectual rigor to process and delivered program which was beyond expectation.”

— Jonathan Dunbar, Marketing Manager, Rangers Football Club