Qello Concerts: Unlock the Experience

BCBD partnered with Qello for software platform branding to amplify their voice above the masses in the technology application and music industries. Qello is “the world’s largest vault of HD music concerts and films”. It is a cutting-edge platform for streaming live music video and documentary content. From the classic album to the classic concert, you get it where you want it, when you want it. BCBD was tapped to find the “soul” of Qello’s brand through a comprehensive, strategic process using interviews and user personas to influence the brand’s positioning.