

LIVWELL Foods: Pasta Sauce Reimagined
Olivia Napoli, founder of LIVWELL, is on a mission to empower and heal through the power of food. As the daughter of second-generation Italian farmers, she grew up on farm fresh organic food and authentic Italian recipes passed down through generations of mothers and grandmothers. Olivia tapped BCBD to create a fresh, contemporary approach to her nutritious, craveable line of pasta sauces… “Reimagined”. Olivia developed her sauces with delicious, clean plant-based superfoods. It was critical to reflect this purity in her branding and design.
Creative Direction / Healthy Food Branding / Graphic Design / Label Design Packaging



“Scott is a gifted marketer who puts 110% into every project. Not only did he bring my brand vision to life perfectly, he provided invaluable advice to launch my product in the marketplace with the most success… And for that reason he’s best in the business.
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— Olivia Napoli, Co-founder, LIVWELL Foods