brazzoMD: science + nature
BCBD collaborated with Dr. Brian Brazzo to develop branding and positioning for his innovative post-operative healing formulation. Drawing on over two decades of surgical experience and patient feedback, Dr. Brazzo identified the powerful healing properties of Arnica, Bromelain, and Silver in reducing post-surgical inflammation, discomfort, and scarring. The partnership focused on translating Dr. Brazzo’s medical expertise and proven healing protocols into compelling brand messaging and visual identity that would resonate with both medical professionals and patients.
Brand Strategy / Brand Positioning / Cosmetics Branding / Creative Direction / Graphic Design / Copywriting / Packaging / E-commerce Website Design
“Scott Bellina brings exceptional vision to brand development. His strategic approach transformed our brazzoMD product line through compelling copywriting and cohesive design that perfectly communicates our medical expertise to consumers. Scott quickly grasped the nuances of our ophthalmological products and translated complex medical benefits into accessible messaging. Working with Scott feels like having a dedicated creative partner who truly understands both the science behind our products and how to effectively market them.”
Dr. Brian Brazzo, Board-Certified Ophthalmologist, brazzoMD