Align1 Solutions: Performance Optimized
Align1 Solutions’ mission is to provide innovative and purpose-driven solutions that support, and improve, well-being and the pursuit of a healthy and active lifestyle. Their goal is to enrich lives and positively impact human productivity on a global scale. “Muuv™ by Align1 Solutions” is a complete seating solution that combats and prevents health issues associated with sitting and standing for a long period of time. BCBD was tapped to position both the Muuv™ chair, and the company itself, for success from ideation to launch — through extensive strategic product branding, naming, creative design, print advertising, and e-commerce web development.
Brand Strategy / Competitive Analysis / Company Naming / Copywriting / Creative Direction / Logo Design / Graphic Design / Product Branding & Naming / Web Design & Development
“As a start-up, we came in with zero experience in branding and graphic design, but with an eagerness to define our story in a way that would eliminate competition. Scott Bellina and his team delivered beyond our expectations! BCBD is concise yet encompassing. Options were presented without being overwhelming. He constructively worked with our feedback — interpreting the meaning between the words to guide us in finding our company’s voice and defining our brand. He kept us on track during trying periods of discovery, all the while deliverables were met in a timely manner. Scott Bellina’s extensive array of industry experience is showcased in our website, but they were also demonstrated through professionalism, innovation, artistry, patience, and overall great attitude. The value added by using BCBD simply can’t be overstated.”
— Bryce Harlow, CEO & Co-founder, Align1 Solutions