BCBD Strategic Branding Design Office
BCBD Scott Bellina

Young Company. Veteran Leadership.

Since 2009, BCBD has delivered premium branding and graphic design solutions to a wide variety of clients, both large and small. As flexible optimists, we work in multiple industries and with varying budgets and project scope. We are quite versed in working against aggressive timelines. BCBD draws from extensive experience in every project we do. We understand the current landscape of design to lead our clients in making informed decisions about strategy, creative process, and design.

Scott Bellina

Executive Creative Director / Brand Strategist

For over 20 years, Scott Bellina has amassed an extensive portfolio of brilliant art direction and design. Before founding BCBD, Scott honed his craft as lead creative in top agencies located in New Orleans, Dallas, London, and New York City.

Moreover, he has provided award-winning creative for clients such as Nike, adidas, Cosmopolitan, Showtime, BBC Worldwide, Madison Square Garden Entertainment, the National Hockey League, IFC, eMusic.com, Fuse, Samsung, Temple Turmeric, Qello Concerts, the New York Rangers, and the New York Yankees.

A native of New Orleans, LA, Scott received a Bachelor of Fine Arts from Louisiana State University with a concentration in Graphic Design. Upon graduation, he relocated to Dallas, TX, to pursue a career in interactive web design. In 2000, Scott became the Associate Creative Director for Rare Medium London, UK. After serving a year abroad, he fulfilled on a life-long dream to live in NYC and relocated to Manhattan in April 2001. Since that time Scott has worked with boutique design firms, publicly-traded interactive corporations, branding agencies, ad agencies, global magazine publications, and in-house creative teams. In 2009, he founded Bellina Creative Design as Executive Creative Director. In March of 2016, Bellina Creative Design became known as BCBD.

Scott’s passion for visual design has generated a mastery of multiple core-competencies within his industry including, but not limited to: creative direction, brand strategy, graphic design, user-experience design (information architecture), interaction design, and copywriting for both interactive web and traditional print media. Scott also excels in building client relationships and working in team-based environments.

The common thread for all of Scott’s creative initiatives is his ability to “think”. Creating clear, innovative conceptual design for a vast array of clientele is the most important aspect of being a designer for him. Aside from his design-career, Scott is an ASCAP-published singer-songwriter, guitarist, and vocalist. He also volunteers as a life coach for Landmark Education.

Jason Bargas

Client Services Partner / Digital Strategist / Team Management

Jason’s career began as a software engineer and progressed to leadership roles on enterprise solution implementations through the full life cycle of product development and solution delivery.

Focus areas include: Team Development; Organizational Change Management; Systems Strategy; Partner & Channel Sales; Program & Project Management; Executive Facilitation.

Jason earned both a Master of Science in Management Information Systems & Internal Audit and a Bachelor of Arts in International Relations & Theatre from Louisiana State University. He is a Certified Team Performance Coach (CTPC) through Team Coaching International.

Jenn Smith

Client Services Partner / Business Strategist / Copywriter

Prior to launching a consultation practice that focuses on clients in the craft beverage space (including a variety of wineries, distilleries and cideries in New York and New England), Jenn was the Director of Marketing and Business development at Astor Wines & Spirits, New York’s largest wine and spirit retailer. During that time she developed educational programming, experiential brand opportunities, and content for a wide range of products and producers.

Her strengths are in developing and implementing business strategies, articulating brands, telling stories and optimizing community and customer engagement, and she draws on her background in direct- and online marketing and customer engagement with Citigroup, Bertelsmann and Time Warner.

James Brosnan

Lead Developer / E-Commerce Solutions 

Lead Developer at BCBD, James has over 20 years of digital experience in programming, data analysis and marketing. A native New Yorker, James graduated from Columbia University with a degree in Literature and went on to a career on Wall Street developing applications for the financial services industry before joining the start-up world.

James is known for his ability to break down complicated technical jargon into simple, easy to understand terms and is capable of viewing the “big picture” of front-end design, functionality and purpose.

Proficient in several programming languages, James is also an expert at data visualization, conversion optimization, sales funnels and e-commerce development. A certified Google Agency Partner, James is also a published author, avid cyclist and photographer.

Advisory Board

Christy Chapin Bellina

VP Brand Marketing — Entertainment, Style & Multicultural at Time Inc.

Experienced Marketing Executive and recognized industry leader, with expertise developing strategic branding initiatives for Fortune 500 brands across multiple categories and platforms.

Ability to identify high-profile opportunities to develop and activate customized, cross-platform (digital, print, retail and experiential) strategic plans and marketing programs, driving incremental YOY revenue.

Expertise in forging strong relationships with industry partners and corporate clients, building highly effective teams, and delivering results.

Areas of Expertise include:

– Cross Platform Marketing
– Integrated Media
– Strategic Partnerships
– Digital/Mobile/Social Media Marketing
– Event Marketing & Management
– Business Development
– Partnership Negotiation
– Leadership Development
– Brand Strategy
– Sponsorship Sales

Julia Labaton

President & Founder RED PR 

A communications strategist with 20+ years of experience in beauty and lifestyle, Julia is known for intelligent counsel, creative strategies and award-winning results. Launching RED PR in 2000, it is one of America’s leading boutique beauty and lifestyle PR firms. The Observer has recognized RED PR as one of the top five beauty specialty firms every year since it started publishing the respected list in 2015.

Julia leads the RED team on national and international campaigns with industry- defining brands. She works closely with each client to envision and define programs that meet business goals. Her clients benefit from her long-standing industry and media relationships. Julia’s work has been recognized through the numerous PR awards including two PR News Top Women in PR Awards amd prestigious PRSA Big Apples and Bulldog Reporter Awards.

She honed her expertise in communications, beauty and fashion through positions at Shop PR, Lippe Taylor Communications, Vogue Magazine, Hill & Knowlton, CBS News and WNET’s Bill Moyers show. Julia has a Bachelor of Arts in English and French from Mount Holyoke College. She sits on several non-profit PR committees, is an active member of Cosmetic Executive Women and on the Board of Directors  of PR Boutiques International.

Retail & Consumer Products · Food & Beverages · Sports · Music & Entertainment · Hotel & Hospitality · Fashion & Beauty · Business & B2B Solutions · Software & Technology · Publishing · Public relations · Legal Services · Higher Education

BCBD Blue Finn Cocktail
BCBD BBC America Website
BCBD Columbus Blue Jackets Uniform
BCBD Teen People Magazine
BCBD Atlanta Thrashers Logo
BCBD Fuse Channel Website
BCBD Temple Turmeric Logo
BCBD Sports Marketing Japan Logo
BCBD Temple Turmeric Vehicle Wraps
BCBD Matrix Haircare UK Website
BCBD Muddy Waters Brown Ale Packaging
BCBD Columbus Blue Jackets Uniform
BCBD Teen People Magazine
BCBD Temple Turmeric Logo
BCBD BBC America Website
BCBD Fuse Channel Website
BCBD Sports Marketing Japan Logo
BCBD Muddy Waters Brown Ale Packaging

“To change a person’s perception of the world through design is a privileged task that demands superb talent and the belief in endless possibility. We hold ourselves accountable to this standard, and that is our brand promise to clients and their customers.”

— Scott Bellina, Executive Creative Director