As visual strategists, we understand and advocate design as a business investment which sells products and services, but it is brilliant design, rooted in strategy, that transforms lives and the world around us.
BCBD adds value to businesses by driving measurable results. Your brand’s positioning and guiding principles ultimately drive the creative strategy, ensuring a solid foundation on which your brand will grow.
From day one we learn about your goals and your audience. We identify opportunities for success then define the creative strategy to inform engaging visual design that sets you apart from your competition.
We immerse ourselves in your objectives, your goals, and your audience to discover what makes your project unique. We identify opportunities for success and define the brand strategy that will bring your project to fruition, extending beyond launch.
Our design approach reflects a “less is more” aesthetic, so your message can shine. We pride ourselves on clean typography and visual balance, and we’re OCD about it. As partners, together we build and cultivate your content over time.
Every client brings us unique challenges and every time we deliver impact results. You get large agency-level creative with the value and detailed attention of a boutique firm with integrity — doing what we said we would, when we said we’d do it.
“To change a person’s perception of the world is a privileged task that demands superb talent and the belief in endless possibility. We hold ourselves accountable to this standard, and that is our brand promise to clients and their customers.”
— Scott Bellina, Executive Creative Director
SME: The Art & Science of Branding™
SME, the most trusted branding firm in sports, entertainment, and higher education, partnered with BCBD to refresh their website and identity to create the gallery experience as “The Art & Science of Branding™”.
Foodtrainers® provides nutrition counseling and personalized food programs for healthy living. They have been featured on Dr. Oz, CNN, and the Today Show. BCBD created a fresh new approach to their brand and website.
WHAT WE DO
Brand Strategy / Positioning
Competitive Analysis / Auditing
Company / Product / Service Naming
Logo / Corporate Identity
Package / Label Design
Apparel / Merchandise
Signage / Way-finding Systems
Trade Show / Event Design
Publications / Magazines / Newsletters
Print / Poster Design
Video / Animation
Photography / Photo Retouching
POP / Environmental Graphics
Tools / Templates
Web / Mobile / Interactive
Website Design / Development
User Experience Design
Email / CRM
Social Media Content
SEO / SEM
I was recently asked to speak to the graduating graphic design students at Louisiana State University before their senior thesis design exhibition on May 11, 2016. I also graduated from LSU back in May 1998, almost 20 years ago — a very different landscape for a...read more